Creation of identity and brand book for Mavka confectionery in Lviv

There is so little magic in our adult, everyday life… That we did not refuse to create it with our own hands.

Brand idea

Mavka is a magical character. She invites guests to her mysterious world. Impressions, positive emotions and a special taste of desserts are waiting them to come again and again. The idea of the Mavka confectionery was based on the project of the animated film “Mavka. Forest song” from the film company Film.ua.

Poster for the animated film “Mavka. Forest Song”

Brandbook

The development of the project included 2 brand books: 63 pages for the pastry shop and 35 pages for the confectionery shop.

This is one of the longest, most complex and interesting projects in our favorite area of the restaurant business. Detailed branding, including the development of brand identity, packaging for confectionery products, subject design of everything used by a guest in a restaurant, from menus to stands for price tags and reserves, uniforms of waiters.

Elements of identity are invented runes

Menu

Collateral

Packaging

Packaging for a cake

Mavka special cake packaging

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