Khlebniy is the restaurant, which everyone who lives in Kyiv probably knows. The number of Khlebniy bakeries seems to be growing by leaps and bounds.
And the identity for the very first Khlebniy, which is still used now, was developed by the founder of our studio, Evgenia Rybak.
We asked Evgenia about how it was.
“The interior of the very first Khlebniy was conceived by the artist Masha Shubina in the Stalinist Empire style. And my task was to develop an identity that would correspond to this concept.
First of all, I researched a lot of the Stalinist Empire as a direction.
I walked around the city and photographed buildings in this style, studied the work of architects. This was the starting point and a kind of Pinterest for me.
In particular, the signage in the Svyatoshin metro station served as inspiration for the font in the logo, various images of wheat on buildings and mosaics for the pattern, and streetstyle trends helped to create the identity and patterns.”
As part of the identity, a logo and 2 corporate patterns were developed:
⁃ graphic pattern with wheat icons and type that you see now on packaging (boxes, cups, bags);
⁃ a pattern with a Chinese check inspired by Ukrainian markets and street style, which is actively used in the interior.